Inspired by my own experiences with the company, I decided to design an event celebrating a mock product launch for the world-renowned saddle brand CWD Sellier. While the 2Gs Mademoiselle saddle already exists, I imagined that it was being launched for the first time and that the company was hosting an event to celebrate it and educate people about the saddle's unique technology. The materials I designed for the event incorporate CWD's existing brand imagery and serve to promote and inform.